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SPRING 2012 POTTING DEMO & WORKSHOP~ Saturday, MAY 5
At Oasis Water Efficient Gardens, 10816 Reidy Canyon Trail, Escondido, CA
10 to 11 a.m. POTTING DEMO: Debra shows plant-pot pairings. $10/person
11 a.m. to noon, HANDS-ON WORKSHOP: Create a gorgeous arrangement with Debra's expert guidance. Potting soil, tools and tables provided. $25/person
REGISTER at Oasis or by emailing Debra at Sunwriter7@cox.net
All participants receive a 10% discount on plants.
Enrollment is limited. Reserve your space now!
2012 Presentations
Feb. 11-12,
Northwest Flower and Garden Show, Seattle
March 2, 3 and 4, San Diego Spring Home/Garden Show
March 21 and 22, San Francisco Flower and Garden Show
April 19, Carmel Garden Club, Carmel, CA
May 5, Container garden classes at Oasis Water Efficient Gardens, Escondido, CA (sign up)
Have Debra address your group
Garden photojournalist, artist and author Debra Lee
Baldwin shows how to use sculptural succulents to add beauty,
sophistication and whimsy to gardens and outdoor living spaces.
Unless otherwise noted, presentations are one hour (50 minutes plus Q&A).
Before and after, Debra will sign Designing with Succulents and
Succulent Container Gardens.
Venue requirements
A
slide show requires a digital projector, screen, microphone and darkened room. A
plant show-and-tell
or potting demo can be done outdoors, and requires a work table,
a
clip-on microphone, a separate table for the book signing, and
supplies (nursery plants, pots, soil, water, etc.).
Topics
Designing
with Succulents. Slide presentation. As Debra explains how to
cultivate succulents ranging from ground covers to tall trees,
you'll discover how these waterwise plants offer colors, textures
and forms certain to inspire your creativity. Included are low-maintenance, easy-care
container arrangements perfect for patios, entryways and decks.
Fresh Ideas with
Succulents. Slide presentation. Debra shows what's new and
exciting with these architectural, geometric and stylish "plants
that drink responsibly." You'll view gorgeous new cultivars and
learn how garden and floral designers are using succulents in
bouquets, bonsais, topiaries, terrariums---even wearable art!
Beautiful Succulents for Your Garden. Plant show-and-tell. Audience interaction is welcome during this informal presentation. Debra introduces various types of succulents,
discusses their care, describes what makes each interesting and unique,
and explains how to use them to create lovely, low-water gardens and
containers. Optional: The presentation is followed by a drawing
(members of the audience will take home plants). Ideal for small groups
(50 or fewer).
Succulent Container
Gardens Class (hand's-on). Using plants, pots, soil and other
materials provided by the venue, Debra demonstrates how to design and
plant a creative succulent container garden. She then helps attendees
select plants and compose their own arrangements. Participants may bring
containers or purchase them from the venue.
Ideal for nurseries and garden centers.
Succulent Field Trip.
Oasis Water Efficient
Gardens in Escondido, CA, is a retail nursery owned by
Altman Plants, the largest
wholesale grower of cacti and succulents in the US.
Email Debra to schedule a field
trip to Oasis for your group, which includes Debra's Succulent
Container Gardens Class (described above). Minimum number of
participants is ten; maximum, 20.
Speaker
bio
Award-winning
garden photojournalist Debra Lee Baldwin authored Designing
with Succulents and Succulent Container Gardens, both
bestsellers.
She is a regular contributor to
the Los Angeles Times, national gardening magazines, and
the acclaimed blog Gardening Gone Wild.
Debra has
presented at numerous horticultural venues, including the Huntington Botanical Gardens, the Denver
Botanic Garden, and major flower shows in Philadelphia, Seattle
and San Francisco. Her own garden near San Diego has been
featured in Sunset and Better Homes & Gardens, among other
publications. Debra specializes in showing how top designers use
architectural, waterwise and easy-care succulents in a wide
variety of lovely, creative applications.
www.debraleebaldwin.com.
More info: In a
Canadian garden blogger's
Q&A, Debra tells about her
career
Read San Diego journalist Glenda Winders'
profile of Debra.
Read the
Landscaping Network's article about her influence on
the horticultural industry.
Hand-out sheets, available on request
-- Designing with
Succulents Basic Plant Palette
-- Do's and Don'ts of Succulent Garden Design
-- Waterwise/Firewise Landscaping for Southern California
Accolades from event organizers and attendees
Ron Vanderhoff, nursery
manager, Roger's Gardens,
Orange County, CA
You have a very good presentation style, not too complicated. Your
subject is timely, and your audience eager for ideas and inspiration.
Designing with Succulents has come to symbolize the change in garden
fashion happening here in California.
San
Diego Horticultural Society, Judy Bradley, events chairperson
You received many accolades at our board meeting for your presentation.
There were over 400 people there, an all-time record. It will go down as
one of the most memorable evenings. What you are doing is magic.
Attendees at the UCCE
Master Gardeners spring symposium
Presentation was superb...Very articulate, interesting, humorous and
enthusiastic...Great speaker--best of the day--I never wanted succulents
before but I now have a list to incorporate into my garden...Lively and
dynamic speaker. Beautiful photos, relevant subject...Great
slideshow--didn't want it to end...Loved it--we need more classes like
this...Bring her back!
Fern Richardson, author, container gardening expert and blogger ("Life
on the Balcony")
Debra is a wonderful speaker! Very knowledgeable, and engaging, with a
great sense of humor. She had a beautiful slideshow of photographs to
accompany her presentation that she effectively used to illustrate what
she was talking about. She kept the audience engaged and wanting more.
 Radio
Debra is a popular guest on garden radio shows from coast to coast. John Bagnasco, co-host of
California's Garden Compass radio show and Garden Life,
a national garden talk radio show, says, "Debra is the expert who has made
cactus and succulents exciting. Whenever I'm asked about them
I mention her books."
Listen to Debra on Cindy Dole's
Home Wizards show, CBS Radio Los Angeles. And on
Web Talk Radio,
with Gardening with Confidence
host Helen Yoest of Raleigh on adding succulents to your garden, no
matter where you live.
TV
View Debra
at the San Diego Botanic Garden, on
10 News.
Debra's YouTube Channel
Debra shows
how to plant a
succulent container garden
She
explains how to stress succulents and why you should
She shows
how to plant a
basket with succulents (from one of her classes at Oasis Nursery)
Six design tips from one of her classes at Roger's Gardens
How to Make a Succulent Dish Garden in Five Minutes, with Jeff Moore of Solana Succulents
Pairing Succulents with Pots: Purple Combo
Tools and Tips for Potting Succulents
Potting Lithops
How to Plant Succulents in Glass Containers
Podcasts
Timber
Press interview, Part 1: Debra explains how containers make a
difference for succulents, especially in colder climates. She also
discusses succulents' role in basic design concepts. (13:22)
Timber
Press interview, Part 2: Debra talks about how easy it is to care
for succulents, how to deal with one you've over-watered, and the use of
succulents in green roofs and as fire-retardants. (11:33)
Timber
Press interview, Part 3: The increasing focus on
plant staging — how to choose a pot, where to get them, and where to go
to see the best succulent displays. (11:42)
Timber
Press interview, Part 4: The sophisticated appeal of
succulents and why they're better than flowers, as well as what to look for
when buying succulents online. (14:26)
Debra Lee Baldwin's past speaking engagements include:
Garden Clubs of America national convention
Philadelphia International Flower Show
San Francisco Flower & Garden Show
Huntington Botanical Gardens
Northwest Flower & Garden Show, Seattle
Yard, Garden & Patio Show, Portland
San Francisco Botanical Garden
Denver Botanical Garden
San Diego Botanic Garden
Los Angeles Arboretum
Water Conservation Garden, El Cajon, CA
Ruth Bancroft Garden, Walnut Creek, CA
Master Gardener Seminars, San Diego and Orange counties
University of California, Davis
University of California, Berkeley
Charleston, S.C. Horticultural Society
Roger's Gardens nursery, Corona del Mar, CA
Sherman Gardens, Corona del Mar, CA
Descanso Gardens, La Canada Flintridge, CA
Spring Garden Show, South Coast Plaza, Costa Mesa, CA
San Diego County Fair
San Diego Horticultural Society
Spring Home/Garden Show, San Diego
Cal State Flower & Garden Show, Cal Expo, Sacramento
Junior League of Pasadena
Cactus & Succulent Society of America (CSSA) biennial convention
CSSA affiliates in California, Arizona and Texas
Public libraries, various locations
Garden clubs, various locations
Bookstores, various locations
Nurseries, wholesale and retail, various locations
For event publicists ~ 25 ways to ensure good
attendance
~Announce the event in three
issues of your organization's newsletter.
~Promote the event on your organization's website, ideally at the top of
the homepage.
~Verbally announce the event at several meetings beforehand.
~Include five essentials of journalism in all promotional materials:
who, what, when, why, where.
~At a loss what else to say? Ask yourself what would motivate YOU to
come, and what you'd need to know in order to do so.
~Use bullet points and/or break up paragraphs longer than three lines.
~Include an eye-catching photo.
~Go with color if you can.
~Double- and triple-check the time, date and location...and the
speaker's name and claim to fame.
~Include the exact street address for those unfamiliar with the venue
(including the speaker!), so they can type it into a GPS navigation
system.
~Avail yourself of the speaker's bio, photos and other promotional
materials.
~At the end of the announcement, add "More info:" with a link to the
speaker's website.
~As soon as it's finalized, email the info to your membership, asking
them to "Save the Date."
~At one or more meetings prior to the event, distribute fliers.
~If you are a retailer, position a poster where customers are sure to
see it (i.e., near the register).
~To easily create a flier or poster, ask the speaker for one from a
similar event. Borrow the design.
~Brainstorm with the speaker about news hooks (article ideas, discussion
topics) likely to interest attendees as well as the local garden media.
~No need to do a formal press release, but do email members of the local
garden media six weeks prior to the event.
~Be confident. Radio show hosts, editors, columnists, garden writers and
bloggers are always looking for good content---providing they receive it
well in advance of the event.
~If no response, wait two weeks, then send a follow-up email. Don't
phone.
~One month prior, email local newspapers the basic info they need for
event listings.
~Notify other organizations whose members might be interested (for
example, the local Cactus & Succulent Society). Ask them to forward your
announcement to their members.
~Ask the speaker to help get the word
out by contacting professional acquaintances in your area, promoting it
on his or her website, and mentioning it in a blog post, eblast or
newsletter.
~Write up a brief Q&A with the speaker. Ask three or four questions via
email, then cut-and-paste the answers into your newsletter.
~One week prior, ask members who are into social media to announce the
event on Facebook, etc., with a link to your organization's website or
to the speaker's.
~Email a reminder of the meeting to your members. Encourage them to
bring a guest.
Guidelines for those who book
garden speakers (general info)
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